SPRUCE GROVE MINOR HOCKEY ASSOCIATION CORPORATE SPONSORSHIP PROGRAM

MISSION STATEMENT 

"By dedication to the advancement of all our members in sportsmanship, life skills, self confidence and hockey development in a safe and nurturing environment."

VISION

To be the best possible body, which will fairly administer, and promote the game of Hockey within Spruce Grove, to the benefit of its players, namely Spruce Grove's children, and their respective families. 

GOALS, VALUES AND BELIEFS

Our hockey program will be based on the following principles: 

• All participants will be treated equally regardless of skill level, gender and desire

• Primary purpose of SGMHA will be for the participants to enjoy the game of hockey 

• Well-being and safety of all participants will be held paramount 

• Player development, sportsmanship, fair play and teamwork will be the main objectives for all programs initiated by SGMHA

Values and Beliefs:

• We believe that SGMHA needs to operate with clearly defined policies and procedures, job descriptions and proper planning 

• We believe that we need to be accountable financially with concept of value for all of our members

• We believe that the SGMHA shall provide a hockey program that encompasses fun, development, competitiveness for all players and other participants

WHY BECOME A SPONSOR OF SGMHA?

• Your sponsorship will be recognized by more than 800 registered players in the association & virtually 1000's of other players, parents & fans at games across the province during league play and tournaments

• Sponsorship funding will be put to work in a calculated fashion controlled by the Board of Directors, for things such as:

  • Keeping costs lower for all minor hockey players in Spruce Grove allowing for maximum participation

  • Player Development - more opportunity to focus on successful player development models 

  • Coach Development - Helping our volunteer coaches learn more about the game to bring value to the association & its members

* Note: Corporate Membership Agreements to be formed for all sponsorships. -- Please Note: all funds associated with sponsorship will be controlled by SGMHA with the exception of silver sponsor #2 , these funds will be used towards apparel items with guidelines provided by each individual sponsor. -- Inquire with the 2nd VP for any questions (2ndVP@sgmha.ca) 

PLATINUM

Note: Tim Hortons (U7) & McDonalds (AtoMc Hockey - U11) would fall into here with their jersey sponsorships for those divisions 

• Company Purchases Jerseys for an entire division with their logos (Color schemes to fit SGMHA and must be approved by Senior Executive).   Jersey's must be of sufficient quality to last 3 - 4 seasons.

• Company logo on the homepage of the SGMHA Website. 

GOLD

1) DIVISIONAL / LEVEL SPONSOR - 3 YEAR TERM - U9, U11, U13, U15 & U18 Divisions available. 

• $1500 / Team in division/year (i.e. 9 teams x $1500 = $13,500)

• Company name bar or logo on all jerseys to be provided by sponsor

• Teams would be branded as the SG XXX (insert sponsor here)______ (i.e. Cobras)

• Company logo on the homepage of the SGMHA Website

SILVER

1) DIVISION APPAREL DONATION SPONSOR - 1 YEAR TERM - All divisions available

• Minimum of $500 / Team in the division / Year ( i.e. 9 teams x $500 = $4500)

• Company logo to be affixed to 1 apparel item as per contract - logo provided by sponsor

• Company logo on the homepage of the SGMHA Website 

2) INDIVIDUAL TEAM SPONSOR - 1 YEAR TERM - U9, U13, U15 & U18 Divisions available

• $2500 / Team / Year

• Company to select the team they want to sponsor & this will be their team for the year

• Company name bar or logo on all jerseys to be provided by the sponsor, application and removal of name bars included in sponsorship costs

• Teams would be branded as the SG XXX (insert sponsor here)_____ (i.e. Cobras)

• Players keep one set of jerseys at the end of the year (light and dark alternate)

• Company logo on the homepage of the Team and SGMHA Website

3) ICE RINK DIVIDER SPONSOR - 3 YEAR TERM

• $2500 / Year + cost to affix logos to dividers

• Company logo on both sides of the rink dividers

• Company logo on the homepage of the SGMHA Website

BRONZE

1) TRYOUT/ EVALUATION SPONSOR - 1 OR 3 YEAR TERM

• $1500/ year - 1 year term

• $1250 / year - 3 year term 

• Company Banner (pop up) to be displayed in the lobby of the Grant Fuhr, Stu Barnes, or TLC Arenas for all tryout/ evaluation sessions. Note: pop-up banners to be provided by the sponsor  and approval by SGMHA Executive

• Company logo on the homepage of the SGMHA Website 

2) PLAYER DEVELOPMENT SPONSOR - 1 OR 3 YEAR TERM

• $1500 / year - 1 year term

• $1250 / year - 3 year term

• Company Banner (pop up) to be displayed in the lobby of the Grant Fuhr, Stu Barnes, or TLC Arenas  for all player development sessions Note: pop-up banners to be provided by the sponsor and approval by SGMHA Executive)

• Company logo on the homepage of the SGMHA Website 

3) COACH DEVELOPMENT SPONSOR - 1 OR 3 YEAR TERM

• $1000 / year - 1 year term

• $800 / year - 3 year term 

• Company banner (pop-up) to be displayed in the training room for all coach development sessions Note: pop-up banners to be provided by the sponsor and approval by SGMHA Executive.

• Company logo to be included on any SGMHA documentation provided at the coach development sessions

• Company logo on the homepage of SGHMA Website

4) WEBSITE ADVERTISING SPONSORS

• $500 - Company logo displayed on the website

• Logo linked to the sponsor's website on SGMHA home page 

5) PLAYER DEVELOPMENT/HOCKEY SCHOOL /CLINIC ADVERTISING SPONSORS

• $200 - Link to the sponsor's website listed on the SGMHA website (no logo)

BUSINESS PARTNER

1) MEMBER BENEFITS

• The participating business will provide "membership benefits" of their choosing, such as discounts on purchases, to the registered members of SGMHA

• The sponsor to provide the means of "proof of membership/participation"

• Details of the Membership benefit to be posted on SGMHA website including link to sponsor webpage and logo

2) PATRONAGE SPONSORSHIP

• The participating business will donate a portion of proceeds from their sales based on SGMHA member patronage to SGMHA

• The sponsor to provide the means of "proof of membership/participation"

• The sponsor can select which category to allocate funds to including player development, coach development, equipment, benevolent or to be used at the discretion of the SGMHA Board of Directors

• Details of the Patronage sponsorship to be posted on SGMHA website including link to sponsor webpage and logo

Please inquire if you have other ideas or suggestions for sponsorship that you or your company may be interested in.

ALL SPONSORSHIP INQUIRES ARE TO BE SUBMITTED TO THE SGMHA 2ND VP  AT:  2NDVP@SGMHA.CA 

INDIVIDUAL TEAM SPONSORSHIP

1) CASH DONATION

• A business or individual provides a “cash” donation (in the form of a cheque written to the team name) for an individual team.

• The team can utilize the funds in any way they see fit such as for covering tournament or travel costs, apparel, additional ice, etc.

• If a team receives donations in excess of their team budget, the additional funds will come back to the Association at the end of the year and will not be distributed back to families. This is in keeping with the SGMHA policies regarding fundraising.

2) APPAREL SPONSOR

A business or individual can cover the costs of apparel using the following guidelines:

• Non-game worn apparel includes dryland gear (shirt and/or shorts), sweaters, jackets, track suits, practice jerseys or similar.

• Game worn apparel can be sponsored as follows:

  • Matching helmets - no company logo is permitted

  • Socks - provided by the Association and cannot be sponsored

  • Pants or pant shells - SGMHA logo must be on the front, sponsor logo can be on the back. Design mock-up must be approved by the 2nd VP and Equipment director prior to ordering. 

• Use of the SGMHA logo must be approved by the Equipment director and the apparel ordered from the vendor currently under contract with SGMHA.

• The logo and/or name of the sponsoring business may be applied to the apparel. The sponsor must provide the logo in the appropriate format to the apparel company.

• A mock-up of the apparel, including the use of all logos and names, must be approved by the 2nd VP and Equipment Director prior to ordering.

3) MATERIAL OR SERVICE-RELATED GIFTS

• Teams can accept non-cash gifts that would be considered appropriate such as water bottles, food, accessories, team meeting locations, training services, etc. as long as they do not meet the criteria described in another option

4) BOARD APPROVAL

• Any disputes or uncertainty regarding sponsorship options shall be brought forward to the SGMHA board for review and approval.

• Any additional sponsorship options not listed above shall be brought forward to the SGMHA board for review and approval.

RECEIPTS

• For all options related to individual team sponsorship/donations, the donee will not receive a tax receipt from SGMHA.

TEAM SPONSORSHIP RECOGNITION

Teams may recognize their sponsors in the following ways:

• Inclusion of the company name and/or logo in programs

• Inclusion of the company name and/or logo on a pop-up banner that can be displayed in the lobby of the arena during home games, if the arena rules permit this.

• The size of the logos displayed in any recognition materials should be relative to the donations provided. For example, if one company donate $1000 and another company donated $500, the logo for the first company should be larger.

• Teams may not add any company logos to their team page on the SGMHA website, only association-wide sponsors are added.

• SGMHA would recommend that, at minimum, all teams provide a signed team picture along with a thank you card/letter to all team sponsors.

FORMS

Teams may use the following letter templates to assist in seeking donations to support their team activities. The template should be modified to include all relevant team details and contacts and should be specific about how they would utilize any money that would be donated.

SGMHA Sponsorship letter template

SGMHA Raffle prize letter template

PLATINUM SPONSORS